Why Visual Workers get more out of their Projects and Teams



Abundance of information,

“always on, always connected mode“,

the growing complexity and interdependences in projects …



At a certain point it makes us disconnect. As a client, or as an employee. Do you wonder how you can keep everyone “on board”?In many projects, I turned to flipchart and markers to get aligned (again) and to give people focus and motivation. Tap into underused capacity: the largest part of our brain which is dedicated to visuals! If our 75% of our neurons are ‘booked’ for processing visual information, the why would you send some more text and numbers to your team members.


Let’s get visual! Here are 3 good reasons: 

1. Doodling helps you structure your own visual2thoughts, create overview, organize yourself. Activate left brain and right brain together.

2. A visual presentation increases the likeliness of getting your ideas across. It makes ideas tangible, yet invites to give feedback. It also creates a sense of ownership. “If you can draw it, you own it.”

3. Working in a visual way creates greater interaction, makes meetings more dynamic. Jotting things down on a whiteboard gives you the advantage you are all looking at / talking about / working on the same thing.


“But … I can’t draw!” It must be the reason mentioned the most for people to stick to words and numbers.

What if you started practicing a visual approach by yourself, or in a small team, for ex. when you are working on:


Let me know how it works out for you. Drop me a line. Or a sketch ?

P.S.: There are other advantages of a visual approach. You want more control over the meeting, grab a marker and start using the flipchart. Just do the test one of your next meetings.

By Manuel Bollue